I mainly agree with James Higgs when he posted about skeumorphism, but I think he goes off the deep end in trying to sew it all together like so many Find My Friends UI elements:
These designs are not the only evidence of an infantile aesthetic at Apple. Jobs mentioned “emotion” when launching iAd (he meant “sentimentality”), and Apple’s own advertising regularly features sickly-sweet “stories” containing grandparents talking long-distance to their grandchildren on their iPhones and so forth. I understand: many people like these things, they like emotion, however fake (these are adverts they’re scripted and acted; they are the opposite of authentic; the emotion is false, corrupt, a lie) and they help to shift vast numbers of devices.
The locus of the infantilist aesthetic seemed to be Steve Jobs himself, if his pronouncements at keynote presentations were an accurate representation. The default book in iBooks? Winnie the Pooh. The trailers he used to demonstrate the video capabilities of the device? Pixar movies. The music choices? Resolutely mainstream, conservative and sentimental. At his recent memorial service on the Apple campus, Coldplay and Norah Jones played. Can you imagine these artists playing at a Dieter Rams memorial?
Sure Steve Jobs was sentimental (although he wasn’t nostalgic). And sure every ad is scripted. But are you going to tell me that people don’t use video chatting to have those sorts of moments? When you just represent the way the product is being used accurately, you can do anything you want with an ad, even fake the way those things won’t happen spontaneously on camera and on set during the making of the ad.
His weirdly strong enthusiasm for iAds bothered me at the time and still does because he was more excited about people making ads than he’s ever been (publicly) about people making apps. For a guy that always professes to hold the interest of the customers to heart, that’s a strange position. It’s hard to square this particular circle, but you could certainly guess that his motivation was more about most ads sucking and being able to prevent that than it was about raking in the big dough from advertisements; they haven’t from ads and they already did from lots of other things at the time.
There’s evidence in his biography that he personally enjoyed Coldplay and the artists that played at the events, like Norah Jones. I hope James isn’t making a cheap point of them playing at what was effectively his second funeral, but it sure sounds like it. I can’t imagine these artists playing at a Dieter Rams memorial, but that’s because I don’t know what kind of music he likes at all. It’s a peculiar comparison and a strange metric; Apple’s lead designer is Jony Ive and not Steve Jobs, even though I’m told he also likes Coldplay “despite” being far less into skeuomorphism.