iTunes “Exciting Announcement” Digging

November 15th, 2010

So I wrote a script to do some digging, and it turns out that the “exciting announcement” is being teased for these countries:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • USA

Since it’s only being teased in some countries, I’m guessing it’s an iTunes Store thing. (A new purely iTunes-the-application feature would neither be released or announced right in the aftermath of iTunes 10.1 nor restricted to certain countries. An iTunes-the-application-working-with-the-Store feature might well be remote activated, though, like the make your own ringtone feature from a few years back.)

There’s no real pattern that I’ve been able to tell with regards to any existing iTunes Store feature. Greece and Luxembourg are Eurozone countries that already have the full-on music store but that are excluded. Portugal has the teaser but isn’t a country where Ping is available (according to Apple themselves).Apple’s documentation’s wrong; Portugal’s got Ping, to the delight of tens of people. (A Ping snark, not a Portugal snark.) Only a few of these countries have movie and TV show purchases or rentals.

There’s no pattern on which to build aside from “many full-on music iTunes stores [some only have the App Store] in big countries”. The inclusion of this many countries rules out a US-centric event, like a new iPhone carrier. The inclusion of countries that already have all or most iTunes features rules out “just” an expansion of an existing feature to every country in the list. (Why drum up hype in the US just to expand a feature to another country?) And while Apple might be good at hype, I also guess that the announcement will be suitably big. Apple.com is a valuable property; to take it up for even one day for a piddly announcement isn’t their style.

I guess we’ll just have to see.