You know what the one thing everyone I’ve met agree with me on regarding the iPad? That they would be nice for magazines; a perfect alternative to those piles of back-issues.
I think iBooks is certainly close to good enough for books, but the collective effort for magazines on iPad is remarkably underwhelming. The best ones so far are either gimmicky (Mag+) or heavyweight (Wired) and none are convenient.
Follow me here: Okay, I understand that the allure of magazines may lie in a big fucking photo. But when you’re slinging around text boxes on an interactive canvas, you can also afford to temporarily push them aside and expand the text column to 30 characters wide, fit for, you know, reading.
Or, yes, I understand that you care about your precious content. But do you care enough that I shouldn’t be able to select some text and quote your marvelous articles? Send them to a friend, perhaps? I can’t even highlight something. No, sorry, I should’ve known that that feature could only ever be used to juice the text out of the latest issue and paste it into a text file for upload to some illicit FTP site, or worse yet, some sort of bay. You’re completely right to deny me functionality; anything for Rupert. I suggest you call it “nightmare-driven development”. If you burn and die, it won’t be because of those text files, whether they exist or not, it’ll be because you did this to yourselves, you fuckers.
I stand by my original idea. A sea of articles on a scroll going left to right, along with the selective ability to pull or zoom into content. That would be taking advantage of the medium, it would be familiar (every magazine has columns), it would easily adopt paging, which I’ve begun to take to, and it would be an improvement over what’s there. Why not dynamic permalinks? (“Read this passage.”) Why not marker highlights? Why not searchable notes and personal tags?
A lack of vision, that’s why. Come on, people, let’s leave the crayons behind; let’s stop just porting dead tree fibers (or, worse yet, PDFs). You should have prototyped past this stage ages ago.