Dear Adobe,
There’s one thing you could do to demonstrate clearly that you support web standards and work toward their betterment, that you understand today’s web landscape outside of it hosting your plugin, and that Flash as it exists provides value above it.
Implement an “export to HTML” command in an upcoming version of Adobe Flash (not Flash Player, Flash).
I’ve counted the Flash ads, movies and sites that I’ve run into during the past week and I haven’t seen very many actually use functionality that can’t be provided cross-current-generation-browser with a good layer of abstraction. HTML, CSS and JavaScript are more capable now, not just together but on their own. It’s not 1997 anymore. It’s not even 2007 anymore. By any measure, you know this: by your measure, you champion emerging web standards; by other measures, you stand by watching as an increasingly more capable competitor diminishes the value of your product.
Not every Flash movie can be turned into a similarly functioning HTML-based version. But enough can, in combination with Flash Player’s documented decline of ubiquity, that it would clearly be a valuable feature in Flash; one that would move hundreds of thousands of sold copies and provide an argument against leaving for pastures new. By making this a solid feature, Adobe could also make a more solid argument just how much value Flash movies could add by highlighting the extra capabilities available.
Adobe is not responsible for the obnoxious and abhorrent uses that make up much of the Flash movies available today — misguided creators are. This wouldn’t change that at all, but I don’t believe it’s Adobe’s problem to solve. The strength and flexibility of the tool is an accessory to these crimes in the same way that the electrical grid and Internet access are.
What is Adobe’s problem to solve is meshing its recent statements with the lack of decisive action. What has Adobe done lately for web standards at all, besides indirectly sparking the creation of the video and audio HTML5 elements?
It’s time for Adobe to step up its game. Reinforce its gallant prose with action. Prove that it’s not all public relations.