Translation From PR-Speak to English of Selected Portions of Sony’s John Koller’s, Director of Hardware Marketing, Uh, Original Research

February 1st, 2010

(See: Sony’s John Koller: “Apple’s entrance into gaming market drives consumers to PSP”.)

Apple’s entrance into the portable gaming space has been a net positive for Sony. When people want a deeper, richer console, they start playing on a PSP.

I am high as a kite.