If the past few weeks has shown anything, it’s that Apple is a big company now. It can take care of itself.
Steve Jobs does not personally build or direct every iPhone feature, every neat idea in iPhoto or even every shade of iPods. Steve Jobs has an uncanny ability to help sort out what it is that people want, and to come back and refine it when it doesn’t. In that sense, Steve Jobs is probably one of the best CEOs any company could have right now.
But Apple is still Apple without Steve Jobs, whether temporarily or not. As I kept telling myself when I watched the keynote, Phil Schiller is probably one of the 100 best presenters in the world — he’s even had a history of being perceived as nicer than Steve, and he’s a marketer. Jony Ive and his team still crank out designs that no one can compete with; not even the Pré, I’m compelled to add. I know not much in depth of the rest of the team, but I know that for almost 33 years, the Apple culture has been inbreeding. For years and years to come, primarily Apple users (new and old) will staff the company. I’ll have to say that Apple’s corporate governance would have to fuck up on an unprecedented scale to veer it off its course.
I’ll have to join the growing ranks of those who conclude that Apple’s next CEO after Steve Jobs — and given time, that’ll eventually happen — must not be someone trying to be Steve Jobs. Steve Jobs is a great fit right now because he’s a genius (in the business and product sense that he knows what must be done and how to go about doing it) and because he’s already very Apple. But Apple’s full of people, including “heirs”, who are geniuses and already very Apple. The entire keynote recently celebrated this happy fact, and it wasn’t just show.
People often print headlines in large, bold text about the period when they lost their way during the intra-Steve era. An angle that’s forgotten here is that while they lost their way, they still managed to do great work. They introduced a Powerbook and invented palmrest areas for laptops (really), multiple-monitor support and why not PDAs. They had at times jittery and greedy management and a lax operations team which led to more products being brought to market than should have been (yes, hello Pippin) and they had tremendous difficulties deciding what OS to build for themselves, but the core that people are so afraid that Apple are about to lose, that of a different engineering and design approach to problems, it didn’t really lose. It was just hampered. I think that if that core hadn’t been there, if that core really had gone with Steve Jobs, they’d have sunk like a brick before the 80′s were over.
Do you think this culture is stronger or weaker now, after 11 years of Steve Jobs running the show fully, which he didn’t during his initial tour?
As for Steve himself… I really do think that he doesn’t have cancer. I think that the word cancer just triggers people to assume that that’s it. It’s not wrong of anyone to suspect recurrence in a recurring disease, but if it really was cancer again, would that have taken a team of doctors several weeks to find out about? My guess is that Steve is currently starring in his own inadvertent House episode, and that the hormone imbalance was a misstep — a symptom rather than a cause — or that the actual answer lies in a combination with another factor and/or the treatment itself.
I hope Steve gets well, I hope Apple continues to prosper under his leadership, and I hope… no, I am convinced that it won’t collapse in a house of cards when one day it’ll have to turn to someone else for a new CEO.
“Moreover” intentionally omitted.