You know, I might not mind variable pricing so much if people just stopped bullshitting me about it. Recall back in September how NBC unveiled its plans to shit in their customer’s hands and call it a sundae.
That’s why it’s refreshing to see this EMI quote:
There is a common understanding that we will have to come to a variable pricing structure. The issue is when. There is a case for superstars to have a higher price.
No bullshit. No avoiding the issue. They want to be paid more for more popular content. I might still not agree with the concept - who decides who’s popular? - but at least EMI respects their customers enough to be upfront about their plans and intentions.
Update: And now, a few hours later, the EMI segment is completely gone from the iLounge article, which in turn quoted a page behind WSJ’s pay wall.