(See: NBC Universal responds to Apple pulling fall lineup.)
We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers.
In fact, our negotiations were centered on our request to charge slightly less for a few crap shows we’re embarassed we ever made and hike the price on the stuff people actually want to watch, allowing us to trumpet that we’ve lowered our price to, say, “from $0.99 per show” even though it’s much higher for anything you’d actually want to buy. This allows us to package shows together in ways that make our content look more attractive for consumers, but cost much more.
It is clear that Apple’s retail pricing strategy for its iTunes service is designed to drive sales of Apple devices, at the expense of those who create the content that make these devices worth buying.
One portion of the price goes to Apple and one portion of the price goes to NBC Universal. NBC Universal wants its portion to be larger.
[We ask Apple to take] concrete steps [to prevent piracy], since it is estimated that the typical iPod contains a significant amount of illegally downloaded material.
I am high as a kite.
I would like someone to actually take a look at the content that is being shared online as far as video and illegally downloaded material on the iPod.
NBC shows, as far as I know, are not available to download until the next day. So they are not the files being shared, as on a torrent site you can download new episodes within a half an hour of the actual airing.
So while there is definitely illegal material out there, I think that based on the time it is made available and the fact that the resolution of most torrented filed are much higher than available at the iTunes store, we can pretty much assume that Apple content is not what’s being traded.
By drummin · 2007.09.04 03:50
I hear you! Excellent translation!
/Peter
By http://openid.aol.com/omnigamedotse · 2007.09.04 05:27
another translation: we get one buck for every zune so we want at least ten for every ipod…
By http://openid.aol.com/gigoathome · 2007.09.04 14:38
@DRUMMIN: I think that that is what NBC want Apple to ‘deal with’ — by making the iPod refuse to play non-DRM video, for example.
By http://www.alleged.org.uk/pdc/ · 2007.09.04 14:59
This is how I think this press release was composed:
http://www.itgumbo.com/mumbogumbo/2007/09/it_is_estimated_that_nbc_think.php
By http://mumbogumbo.myopenid.com/ · 2007.09.04 19:33
Does NBC have any clue how much ill will they just bought? And in the internet age, ill will is no longer a i told two people and so on and so on… its a HEY EVERYONE LOOK WHAT JERKS NBC IS RIGHT NOW, And 13 bazillion eyeballs all get it. Greed is evil… NBC appears to be quite greedy here… so say we all.
By http://openid.aol.com/sarahlost36 · 2007.09.04 20:52
[…] Apple should do more to prevent piracy but failed to elaborate with any suggestions. See also an amusing translation into English of NBC’s response to Apple’s press […]
By Gated Logic • nevali.net » Blog Archive » 20 things you may not know · 2007.09.04 21:35
[…] folks over at Waffle have a humorous translation of the PR-speak-laden NBC-Universal response to Apple yanking their fall lineup from iTunes (in […]
By PR-Speak Translation of NBC’s Response to Apple » TechBandito · 2007.09.04 23:55