So - on friday, Craig Eisler, the new General Manager of Microsoft’s Mac Business Unit, posts a post asking basically “I can’t detail when Office 2008 comes out, because we don’t know yet, and there’s a reason why we can’t say what features are in it, but what do you want to hear from me?”
68 comments later, Craig posts a new post, in which he mocks the two, in his opinion, worst comments, notices that a lot of people asked for Exchange support and says that they are “committed” to supporting Exchange. Okay. Right. Good. And by good, I mean: not totally tone-deaf.
But there’s a discrepancy here, upon which a few commenters expand: the people who ask for Exchange support aren’t exactly calmed by the words on Exchange. It is widely known what it has meant, previously, for Entourage and the Mac BU to be “committed” to Exchange - what the commenters wanted to hear was if support is getting significantly better - anywhere near feature parity with what Outlook does, because you’ll need binoculars to see feature parity from here. That wouldn’t be a hard thing to pre-announce, since it’s such a hard feature to cut that I suppose they’d rather postpone Office 2008 than cut it.
I want to quote one comment in particular, by a fellow named Sladuuch, since it highlights something important:
You indicate your understanding that we want more data and more transparency, and then you don’t give us any. Then you say that you appreciate the dialog. What dialog? All I see is you guys writing amusing anecdotes about your co-workers and how difficult yet rewarding your work is, while we yell and scream for full Exchange support. That’s hardly what I call a dialog.
Indeed.
Craig seems like a guy that’s got more of a clue and is less of a suit than most managers. He’s clearly passionate about Macs, and he seems passionate about his new team’s products as well. I’m going to offer a tip that he can use to redeem himself later: Apologize for Microsoft’s past behavior. Promise that you’ll do better. Actually deliver on that promise. Once major features land close enough to shipping, unveil them one by one on the Mac Mojo weblog, and have the engineers that worked on them do the explaining. This isn’t new and it’s not rocket science - it’s not even new for Microsoft, as several teams did it for Office 2007. It will go a long way to restoring the humanity in the process. Right now you’ve just got managers saying “no, we can’t show you that”.
There will always be people who hate on Microsoft, but there are also people who hate on the Mac BU specifically. Some of them are right, because it has almost always been a baby version of the Windows version with one or two features thrown in to be able to say that “we’re dedicated to the Mac”, rather than aiming for feature parity from the beginning and maybe missing a few features.
Those angry people in your comment threads… what do you suppose they’re going to like more? My Day or Exchange support?
If you give people a way to write public comments on your work, people will always hate on you, since you’re Microsoft. What you have to do is not to close down comments, not to ridicule comments, not to post less often - what you have to do is post more often, bring more actual meat to the table. That’s what going to ground the hecklers out. It’s what’s going to show you go to work, put in a solid 8 hours for two years and actually produce something you’re proud to show off. And if you’ll have to go into crunch time for a few months until you’re ready to present us with some new stuff, that’s fine too, and being honest about that on your weblog is great, but don’t leave on such a sour note.