When did we start calling art directors, copywriters and designers “creatives”? Creative is an adjective. I’m more creative than some of the “creative professionals” I’ve met. For that matter, what do you call an amateurish “creative professional”?
Tell you what: I’m going to steal an adjective too. I am a kick-ass professional, and I hope the rest of my chums in the kick-ass industry join me.
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